Consumer Products Consulting · Est. 1982

Clarity. Focus. Execution.

Increase Revenues Increase Profits Increase Value

Strategic consulting for consumer packaged goods businesses and beyond — built on four decades of expertise driving growth, turnarounds, and lasting value.

About

40+ years. CEO & board-level. Global.

A rare combination of corporate and consulting experience across the world’s leading consumer brands.

Meet Andrew →

Services

Strategy through execution.

Growth strategy, brand building, turnarounds, new ventures, and board advisory.

See What We Do →

Contact

Ready for your next stage?

We take on a select number of engagements. Let’s talk.

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Andrew Lofts

About

Four decades of expertise driving real outcomes.

Lofts & Associates was founded in 1982 to provide Consumer Products Marketing expertise to companies of every size — from startups to global enterprises. Andrew Lofts brings a rare combination of corporate, CEO, and board-level experience accumulated across four decades and multiple industries.

His corporate career was built inside some of the world’s leading public companies, where he developed deep expertise in brand management, marketing, and commercial strategy. As a consultant, he has gone on to lead, build, and turn around businesses at the CEO and board level — spanning prestige beauty, personal care, nutrition, fragrance, and packaged goods across North America, Europe, and Asia — as well as a wide range of emerging brands and startups at every stage of growth.

40+
Years in Practice
3
Continents

Corporate Career

  • Pfizer UK
  • Colgate Palmolive UK
  • Dart Industries (now Kraft Heinz)
  • Gillette / Jafra Cosmetics
  • Norton Simon Inc. / Max Factor
  • Harte-Hanks Inc.

Consulting & Leadership Roles

  • Caesars World Fragrances
  • Arbonne International
  • Brighton Fragrances
  • Western Cosmetics Laboratories
  • Viviane Woodard Cosmetics
  • Aquanta LLC
  • Trilipid Research Institute

Advisory Roles

  • Avacen Medical
  • Mentor Agility
  • Folium PX

Nonprofit

  • Veterans Talking To Veterans

What We Do

Strategic counsel across the full business lifecycle.

Lofts & Associates works with companies at every stage — helping leadership teams find clarity on what matters, focus resources where they count, and execute with discipline.

01

Growth Strategy

Market positioning, portfolio strategy, and revenue growth planning for consumer products companies seeking their next stage of scale.

02

Turnaround & Restructuring

Rapid diagnosis, prioritization, and hands-on leadership for companies navigating operational challenges or significant transitions.

03

AI Integration & Efficiency

Practical guidance on incorporating artificial intelligence into business operations — identifying the right applications to increase efficiency, reduce costs, and improve profitability.

04

Brand & Marketing

Brand architecture, go-to-market planning, and marketing execution grounded in deep CPG category knowledge and consumer insight.

05

New Venture Launch

End-to-end support for founders bringing new consumer products to market — from concept validation through commercial launch.

06

Board & Executive Advisory

Trusted counsel to boards, investors, and senior leadership teams on strategy, governance, and organizational effectiveness.

07

International Expansion

Market entry strategy and operational setup for consumer brands looking to establish or grow presence in international markets.

Testimonials

What clients say.

“When you’re building an innovative medical device company from the ground up, you need advisors who bring both strategic vision and real commercial experience. Andrew Lofts understands consumer markets at a level that is rare — he sees the path from product to market with remarkable clarity and helps you focus on what actually matters. His counsel has been genuinely valuable to us at AVACEN Medical.”

Thomas G. Muehlbauer

Chairman & Co-Founder, AVACEN Medical

“What sets him apart is the rare combination of visionary thinking and grounded execution. He brings a global perspective to every conversation while remaining deeply practical about the next steps needed to move an idea forward.”

Dr. Julie Elledge PhD., LMFT, MCC, NBHWC

Founder & CEO, Mentor Agility

“Andrew has historically been one of my favorite ‘go to’ guys when it comes to marketing and branding, especially in the area of branded goods!”

David Altshuler

CEO & Attorney

“Most consultants will tell you what’s wrong. Andrew tells you what to do about it — and then stays until it’s done. He came into Trilipiderm at a critical moment, stabilized the business, strengthened the team, and built the foundation for real growth. In a year he accomplished what we hadn’t been able to do in several. I wouldn’t hesitate to recommend him to anyone facing a serious business challenge.”

John Farrell III

Owner, Trilipid Research Institute

Selected Experience

Arbonne International Colgate Palmolive Pfizer UK Gillette / Jafra Max Factor Aquanta LLC Caesars World Avacen Medical Folium PX Trilipiderm

Contact

Let’s talk about your business.

Whether you’re facing a strategic inflection point, building something new, or simply need a seasoned outside perspective — we’d welcome the conversation.

“The goal isn’t activity. It’s outcomes.”

Lofts & Associates takes on a select number of engagements at any one time, ensuring every client receives focused, senior-level attention. We work best with leaders who value directness, move decisively, and hold themselves to a high standard of execution.

If that sounds like you, we’d like to hear from you.